On the origins of self-service
Author(s)
Bibliographic Information
On the origins of self-service
(Routledge studies in the history of marketing, 1)
Routledge, 2019, c2016
- : pbk
- Other Title
-
Aux origines du libre-service, Progressive Grocer (1922-1959)
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"First edition published 2014 in French by Le Bord de l'Eau, Lormont ... Aux origins [i.e. origines] du libre-service, Progressive Grocer (1922-1959)"--T.p. verso
First published in hardback by Routledge, 2016
Includes bibliographical references (p. [204]-213) and index
Description and Table of Contents
Description
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922.
Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace.
This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.
Table of Contents
Introduction 1. How To Read Progressive Grocer 2. Making People do Business with Words-Things 3. The Beginnings of the Progressive Grocer: Improving commerce before transforming it 4. Transforming Commerce: A Business of Pens and Brands 5. Rolling Stores, or The Tour of Trolleys 6. Conclusion
by "Nielsen BookData"