Event management : for tourism, cultural, business and sporting events

著者

書誌事項

Event management : for tourism, cultural, business and sporting events

Lynn Van Der Wagen, Lauren White

Cengage, c2018

Ed. 5

  • : pbk

大学図書館所蔵 件 / 全1件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

目次

PART ONE: EVENT SERVICES 1. Source and use information on the event industry 2. Enhance customer service experiences 3. Coordinate on-site event registrations PART TWO: EVENT PLANNING 4. Manage projects 5. Develop conference programs 6. Manage event staging components PART THREE: EVENT COORDINATION 7. Establish and conduct business relationships 8. Manage finances within a budget PART FOUR: ON-SITE OPERATIONS 9. Identify hazards, assess and control safety risks 10. Monitor work operations 11. Lead and manage people 12. Manage on-site event operations 13. Plan in-house events or functions PART FIVE: EVENT CONCEPTS AND BIDS 14. Develop event concepts 15. Select event venues and sites 16. Implement and monitor environmentally sustainable work practices PART SIX: EVENT COMPLIANCE 17. Research and comply with regulatory requirements 18. Manage risk PART SEVEN: EVENT MARKETING 19. Coordinate marketing activities 20. Obtain and manage sponsorship PART EIGHT: EVENT BUDGETS AND FINANCE 21. Interpret financial information 22. Prepare and monitor budgets PART NINE: EVENT WORKFORCE 23. Recruit, select and induct staff 24. Manage volunteers PART TEN: EVENT IMPLEMENTATION 25. Organise event infrastructure

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詳細情報

  • NII書誌ID(NCID)
    BC06604495
  • ISBN
    • 9780170394451
  • 出版国コード
    at
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    South Melbourne
  • ページ数/冊数
    xviii, 521 p.
  • 大きさ
    26 cm
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