Global marketing

Author(s)

• Hollensen, Svend

Bibliographic Information

Global marketing

Svend Hollensen

Pearson, 2020

8th ed

Note

Previous edition: 2014

Includes bibliographical references and index

Details

• NCID: BC06723428
• ISBN:
  • 9781292251806
• LCCN: 2019044341
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, New York
• Pages/Volumes: xlvii, 757 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.84
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Case studies