Strategic sport marketing

Author(s)

• Shilbury, David

Bibliographic Information

Strategic sport marketing

David Shilbury ... [et al.]

（Sport management series / series editor: David Shilbury）

Routledge, 2020

4th ed

• : pbk

Note

First published: Allen & Unwin, 1998

Includes bibliographical references (p. 357-375) and index

Details

• NCID: BC06862129
• ISBN:
  • 9781743314777
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xv, 388 p.
• Size: 23 cm
• Classification:
  • DC23 : 796.0698
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Sports -- Economic aspects
• Parent Bibliography ID:
  • BA65190481