Mountain resort marketing and management

著者

    • Solelhac, Armelle

書誌事項

Mountain resort marketing and management

Armelle Solelhac

（Routledge advances in tourism）

Routledge, 2022 [i.e. 2021]

  • : hbk

大学図書館所蔵 件 / 全8件

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注記

Summary: "Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, covid-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, ..."

Includes bibliographical references (p. [181]-187) and index

収録内容

  • List of figures
  • List of tables
  • List of contributors
  • Forewords
  • Acknowledgements
  • Introduction
  • Part I: the structure of supply in ski resorts
  • The development of mountain tourism: historical and economic landmarks
  • Primary markets for winter sports: a macro-economic approach
  • Current issues in resort management: a micro-economic approach
  • Part II: commercializing mountain resorts and managing customer expectations
  • Commercializing mountain resorts: strategies and tactics
  • The customer experience: from need, to purchase, and experience to loyalty
  • Part III: mountain tourism in the post Covid-19 era and tourism forecasts for 2035
  • The Covid-19 crisis: a new start for the mountain tourism industry?
  • The top five trends in mountain tourism set to emerge by 2035
  • Conclusion

内容説明・目次

内容説明

* It is topical and relevant to focus on mountain and ski resorts given the impacts of climate change * It will be of interest to a range of disciplines and winter sport nations such as alpine Europe, North America, Canada and increasingly China * Includes unique data and overview of mountain resorts worldwide that offers insight into destination development.

目次

1. Introduction. Part I: The structure of supply in ski resorts. 2. The development of mountain tourism: Historical and economic landmarks. 3. Primary markets for winter sports: A macro-economic approach. 4. Current issues in resort management: A micro-economic approach. Part II: Commercializing mountain resorts and managing customer expectations. 5. Commercializing mountain resorts: Strategies and tactics. 6. The customer experience: From need, to purchase, and experience to loyalty. Part III: Mountain tourism in the post Covid-19 era and tourism forecasts for 2035. 7. The Covid-19 crisis: A new start for the mountain tourism industry? 8. The top five trends in mountain tourism set to emerge by 2035. 9. Conclusion.

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