Strategic sports event management
著者
書誌事項
Strategic sports event management
Routledge, 2022
4th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Updated and new case studies.
New insights for Sochi 2014 and Rio 2016.
Examples from around the world covering all sizes of event.
Photographs from events around the world.
Supporting current research.
目次
Introduction, 1. The Sports Event Industry, 2. Event Organizations, 3. The Sports Event Planning Process, 4. Impacts and Legacies, 5. Financial Planning and Control, 6. Event Revenue Maximization, 7. The Bidding Process, 8. Event Implementation, 9. Marketing Planning and Implementation, 10. Innovative Communications, 11. Sports Event Sponsorship, 12. Research and Evaluation
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