Understanding communication research methods : a theoretical and practical approach

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書誌事項

Understanding communication research methods : a theoretical and practical approach

Stephen M. Croucher and Daniel Cronn-Mills

Routledge, 2022

3rd ed

  • : pbk

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注記

First ed.: 2015

Includes bibliographical references and index

内容説明・目次

内容説明

- COMPREHENSIVE: The book offers an unbiased introduction to all three methodological paradigms: positivist, interpretive, critical/cultural (quantitative, qualitative, critical). - INNOVATIVE: The book includes new sample student papers along with critiques of these papers to that students can model their own work on that of their peers. - FOCUSED ON THE STUDENT: Specific attention is given to presenting conceptual and theoretical information regarding methods, and to providing real-life examples and exercises that put the various methods to use. Each method chapter includes examples of how scholars in the field of communication have used the particular method and how practitioners have used the method.

目次

Section 1: Research Paradigms 1. Introduction and Ethics 2. The Social Scientific Paradigm 3. The Interpretive Paradigm 4. The Critical Paradigm Section 2: Research Design 5. Data 6. Evaluating Research - Warrants 7. Hypothesis and Research Questions Section 3: Research Methods 8. Ethnography 9. Interviewing 10. Focus Groups 11. Content Analysis 12. Discourse Analysis 13. Surveys 14. Descriptive Statistics 15. Inferential Statistics 16. Experimental Design 17. Mixed Methods 18. Rhetorical Criticism 19. The Process of Critique 20. Methods of Performance

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