Services marketing : people, technology, strategy

Author(s)

• Wirtz, Jochen
• Lovelock, Christopher H.

Bibliographic Information

Services marketing : people, technology, strategy

Jochen Wirtz, Christopher Lovelock

World Scientific Publishing, c2022

9th ed

• : hbk

Note

Previous edition: 2016

Includes bibliographical references and index

Details

• NCID: BC07196929
• ISBN:
  • 9781944659790
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hackensack
• Pages/Volumes: xvii, 665 p.
• Size: 29 cm
• Classification:
  • DC23 : 658.8
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services -- Marketing