Strategic advertising management

Author(s)

• Percy, Larry
• Elliott, Richard H.

Bibliographic Information

Strategic advertising management

Larry Percy, Richard Rosenbaum-Elliott

Oxford University Press, c2021

6th ed

Note

Previous ed.: 2016

Includes bibliographical references and index

Details

• NCID: BC07200855
• ISBN:
  • 9780198835615
• LCCN: 2020949306
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxi, 475 p.
• Size: 25 cm
• Classification:
  • DC : 659.1
  • DC23 : 659.1
  • LCC : HF5438.5
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Advertising -- Management
  • LCSH : Strategic planning
  • LCSH : Communication in marketing