Cognitive choice modeling
Author(s)
Bibliographic Information
Cognitive choice modeling
The MIT Press, c2021
- : hbk
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Note
4 pages of color plate between p. 120 and p. 121
Includes bibliographical references (p. [259]-281) and index
Summary: "This book presents a comprehensive review of the emerging theories from cognitive science that integrate both decision processes and choice behavior"-- Provided by publisher
Contents of Works
- Introduction
- Utility Theory
- Random Utility Models
- Statistical Methods
- Multidimensional Signal Detection Theory
- Sequential Sampling Models
- Decision Field Theory
- New Dynamic Preference Models
- Experience-Based Choice
- Decision Neuroscience of Choice
- Quantum Choice Models
- Future Directions
Description and Table of Contents
Description
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
by "Nielsen BookData"