Change maker : turn your passion for health and fitness into a powerful purpose and a wildly successful career

著者

    • Berardi, John
    • Spiker, Ted

書誌事項

Change maker : turn your passion for health and fitness into a powerful purpose and a wildly successful career

John Berardi with Ted Spiker

BenBella Books, c2019

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内容説明・目次

内容説明

The health and fitness industry is huge, highly competitive, and often confusing to navigate. This one-of-a-kind book helps you make sense of the chaos, laying out a clear roadmap for career success-for both established professionals and anyone just getting started. With thousands of certifications, seminars, websites, and gurus promising advice, it's difficult for even the best pros to turn their passion for health and fitness into meaningful-and measurable-success. Enter Change Maker. In this definitive career guide, John Berardi-co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry-shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle. Whether you're new to the industry and looking for a head-start, or you're already an expert but need a fresh approach, consider this your go-to career guide. With six helpful steps, this book covers the range of logistical, financial, psychological, and practical issues that every health and fitness pro needs to know, including how to: * Choose your specialty based on your unique strengths * Identify what your clients really want and deliver it every time * Build new relationships and become a next-level coach * Get new clients, make more money, and manage a thriving business * Nurture and protect your most precious asset, your reputation * Create a life-long, growth-oriented continuing education plan If you work as a trainer, nutritionist, functional medicine doctor, group instructor, rehab specialist, or health coach-or you eventually want to-this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.

目次

Contents Foreword By Jonathan Goodman Introduction How I Found My Calling and How to Find Yours Too Chapter 1: Opportunity How to Turn Six Common Industry Challenges into Opportunities for Success Chapter 2: Career How to Use Your Purpose, Unique Abilities, and Values to Plot Your Career Path Chapter 3: Clients How to Know What Your Clients Really Want and Deliver It Every Time Chapter 4: Coaching How to Master Motivation, Build Relationships, and Become a Client-Centered Change Maker Chapter 5: Business How to Build Your Systems, Get Clients, and Make Money Chapter 6: Reputation How to Earn Respect and Bring Elite Professionalism to Your Work Chapter 7: Education A Complete Curriculum for Becoming the Ultimate Change Maker Conclusion A Person in Such a Hurry Seldom Gets Good Results Quick Reference Guide to Worksheets, Thought Exercises, and Resources Quick Reference Guide to Q&As Educational Resources Acknowledgments Index About the Author

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