Global marketing : strategy, practice, and cases

書誌事項

Global marketing : strategy, practice, and cases

Ilan Alon ... [et al.]

Routledge, 2021

3rd ed

  • : hbk

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注記

Other authors: Eugene Jaffe, Christiane Prange, and Donata Vianelli

"Second edition published by Routledge 2016"--T.p. verso

Includes bibliographical references and index

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