Multimodality and identity
Author(s)
Bibliographic Information
Multimodality and identity
Routledge, 2022 [i.e. 2021]
- : hbk
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Summary: "This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analyzing how these identities are expressed, the text is..."
Includes bibliographical references (p. [164]-173) and index
Contents of Works
- The social semiotics of identity
- Functionality and identity
- Analysing style
- Shape
- Colour
- Texture
- Movement
- A social semiotic theory of synaesthesia
