Strategic marketing management cases

Author(s)

• Cravens, David W.
• Lamb, Charles W.
• Crittenden, Victoria Lynn

Bibliographic Information

Strategic marketing management cases

David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

（Irwin/McGraw-Hill series in marketing）（McGraw-Hill higher education）

McGraw-Hill/Irwin, c2002

7th ed., International ed

Note

Previous ed.: c1999

Includes indexes

Details

• NCID: BC07622415
• ISBN:
  • 0071123253
• LCCN: 2001044566
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvi, 685 p.
• Size: 26 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA34788937
  • BA48476896