The sovereign consumer : a new intellectual history of neoliberalism
Author(s)
Bibliographic Information
The sovereign consumer : a new intellectual history of neoliberalism
（Consumption and public life）
Palgrave Macmillan, c2019
- : softcover
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Note
Softcover re-print of the hardcover 1st ed. 2019
Includes bibliographical references (p. 267-293) and index
Description and Table of Contents
Description
This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics.
Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth.
A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.
Table of Contents
1. Introduction
2. The Birth of the Neoliberal Sovereign Consumer
3. Liberating the Consumer: Ludwig Erhard and the Making of the Federal Republic
4. From Choice to Welfare: The Concept of the Consumer in the Chicago School of Economics
5. Sovereign Consumers Enter the Scandinavian Welfare State: The Case of Denmark
6. The Emergence of the Sovereign Consumer in Post-War Economics
7. Neoliberalism without Neoliberals
8. Epilogue
by "Nielsen BookData"
