Brands : an integrated marketing, finance, and societal perspective

Author(s)

• Calder, Bobby J.

Bibliographic Information

Brands : an integrated marketing, finance, and societal perspective

Bobby J. Calder

（Foundations and trends [R] in marketing, 14:4）

now Publishers, c2020

Note

Includes bibliographical references (p. 73-85)

Details

• NCID: BC07943226
• ISBN:
  • 9781680837469
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 85 p.
• Size: 24 cm
• Parent Bibliography ID:
  • BA89398589