The rural enterprise economy
著者
書誌事項
The rural enterprise economy
(Routledge studies in the economics of business and industry)
Routledge, 2022
- : hbk
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Enterprises located in rural regions face various challenges in the globalised and digitised world. This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions. The book presents new concepts that shed light on the rural enterprise economy with its entrepreneurs.
With a broad range of cases from European regions, the book provides theoretical insights for scholars, practical case-based evidence for lecturers and teachers, and practical knowledge for business practitioners and planning specialists. Academic experts from European universities and research institutes provide compelling answers to this under-researched topic in business studies and economics.
目次
Part I: Introduction to the Rural Enterprise Economy 1. Introduction to The Rural Enterprise Economy Part II: Rural Enterprise Development 2. The Hidden Strength of Rural Enterprises: Why Peripheries Can Be more than A City Centre's Deficient Complements 3. Hidden Champions in Rural Germany: Innovation Strategies to Compete in Global Markets 4. Adoption of Digital Innovations in Rural Enterprises during COVID-19 5. Competitive Strategies of Incumbent Small Regional Banks in Rural Locations 6. Reflections on Tourism Business Viability and Competitiveness in Rural Regions 7. Tourism Marketing in Rural Contexts: The Potential of Wine Tourism in the Dao Wine Region 8. Participation of Micro-Enterprises and Public Organisations in Rural Development Projects: Balancing between Collaboration and Tensions 9. Rural Business Support Policy and Rural Enterprise Economy: The Neo-endogenous Approach to Entrepreneurship Promotion of Common Agricultural Policy Part III: Rural Entrepreneurship 10. Opportunity- and Necessity-Driven Entrepreneurship in Urban versus Rural Locations 11. Entrepreneurship in Rural Areas: Locational Choices and Embeddedness 12. Entrepreneurship in Rural Sweden: The Role of Weak Ties, Strong Ties and "Good enough" Internet Access 13. Tourism Micro-Enterprises and Entrepreneurship in Rural Norway: Opportunities and Constraints 14. Entrepreneurial Knowledge-Strategies in Specialty Food Innovations 15. Combining Local and International Embeddedness in A Rural Context Part IV: The Rural Enterprise Economy - Conclusions and Implications 16. The Rural Enterprise Economy: Conclusions and Implications
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