Developing global business communication in Asia : a business simulated case study approach
著者
書誌事項
Developing global business communication in Asia : a business simulated case study approach
Routledge, 2021
- : pbk
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.
The book aims to help learners:
Use authentic workplace materials to solve problems using English
Understand how language can be used as a lingua franca effectively when communicating
Understand how intertextuality between shared spoken and written texts drives communication
Improve communicative performance in spoken and written texts
Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised
This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.
目次
Introduction. 1. Introduction to the Companies and Personnel of GlobeNet and CommunicAsian. 2. Opportunity Knocks for CommunicAsian. 3. Building a Business Response. 4. Winning the bid. 5. Building the team. 6. Planning the Project: People, Process and Technology. 7. Working on the project: the big ideas. 8. Problems, problems, problems. 9. Solution and Resolution. 10. Declare Success: Project Product Launch and Leadership. Appendix 1. The dictionary, business words and expressions. Appendix 2. The audio transcripts. Appendix 3. Reading lists.
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