Sport sponsorship insights
Author(s)
Bibliographic Information
Sport sponsorship insights
（Sport business insights / series editors, Aaron C.T. Smith, Constantino Stavros）（Routledge focus）
Routledge, 2022
- : hbk
Available at / 3 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
o Series - the book will be a key part of the overall series
o Authors - team of academic leaders with industry background and an industry CEO with an academic/writing background.
o Sponsorship - COVID notwithstanding, a growing and popular field of work and study.
o Content that can be applied in practice.
o Global leaders on the topic (SponsorshipX, CSLS, etc.).
Table of Contents
1. The Basics of Sport Sponsorship, 2. Sponsorship Objectives, Stakeholders, Proposals, and Packages, 3. Sport Sponsorship Activation, 4. Sport Sponsorship Servicing, 5. Sport Sponsorship Evaluation, 6. The Future of Sport Sponsorship
by "Nielsen BookData"
