The art & craft of case writing

Author(s)
Bibliographic Information

The art & craft of case writing

William Naumes and Margaret J. Naumes

Routledge, 2015, c2012

3rd ed

  • : pbk

Other Title

The art and craft of case writing

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Note

Includes bibliographical references (p. 279-297) and index

"First published 2012 by M.E. Sharpe"--T.p. verso

Description and Table of Contents

Description

Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.

Table of Contents

  • Chapter 1 What Is a Case and Why Write One?
  • Chapter 2 Objectives-Key to the Case
  • Chapter 3 Finding a Case Site and Gathering Data
  • Chapter 4 Research Cases
  • Chapter 5 The Instructor's Manual, Part 1
  • Chapter 6 Organizing the Case
  • Chapter 7 Testing and Refining the Teaching Case
  • Chapter 8 The Instructor's Manual, Part 2
  • Chapter 9 Notes, Case Series, and Other Supplements
  • Chapter 10 Alternative Case Formats: Video, Multimedia, and Live Case Studies

by "Nielsen BookData"

Details
  • NCID
    BC08276987
  • ISBN
    • 9780765627773
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Abingdon
  • Pages/Volumes
    xxii, 314 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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