Marketing : principles & perspectives

Author(s)

• Bearden, William O.
• Ingram, Thomas N.
• LaForge, Raymond W.

Bibliographic Information

Marketing : principles & perspectives

William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

（Irwin/McGraw-Hill series in marketing）（McGraw-Hill higher education）

McGraw-Hill/Irwin, c2001

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BC08309521
• ISBN:
  • 0072322977
• LCCN: 00056238
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxvii, 596 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.1
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States
• Parent Bibliography ID:
  • BA34788937
  • BA48476896