Essentials of marketing research

Author(s)

• Babin, Barry J.
• Zikmund, William G.

Bibliographic Information

Essentials of marketing research

Barry Babin, William Zikmund

Cengage Learning, c2016

6th ed

Access to Electronic Resource 1 items

• Essentials of marketing research

  c2016.

  Maruzen eBook Library

Note

Description based on 5th printing, 2018

Includes bibliographical references and index

Details

• NCID: BC08346018
• ISBN:
  • 9781305263475
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, MA
• Pages/Volumes: xvi, 494 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.83
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research