Markets and the arts of attachment
Author(s)
Bibliographic Information
Markets and the arts of attachment
(Culture, economy and the social)
Routledge, 2019, c2017
- : pbk
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
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  Tochigi
  Gunma
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  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
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  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some 'context', 'culture' or 'soul' to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.
Table of Contents
Introduction: Markets and the Arts of Attachment, (Liz McFall, Franck Cochoy, Joe Deville)
From Social Ties to Socio-Economic Attachments: A Matter of Selection and Collection, (Franck Cochoy)
Manufacturing the Consumer's Truth: The Uses of Consumer Research in Advertising Inquiry, (Tomas Ariztia)
Marketing and the Domestication of Social Media, (Kevin Mellet)
Interfacing Attachments: The Multivalence of Brands, (Carolin Gerlitz)
You are a Star Customer, Please Hold the Line...': CRM and the Socio-Technical Inscriptions of Market Attachment, (Alexandre Mallard)
The Market will Have you: The Arts of Market Attachment in a Digital Economy, (Liz McFall and Joe Deville)
'My Story has no Strings Attached': Credit Cards, Market Devices and a Stone Guest, (Jose Ossandon)
From Market Relations to Romantic Ties: The Tests of Internet Dating, (Emmanuel Kessous)
(Acquiring Associations: On the Unexpected Social Consequences of Possessive Relations, (Hans Kjellberg)
Afterword: The Devices of Attachment, (Michel Callon)
by "Nielsen BookData"