Marketing opportunities and challenges in a changing global marketplace : proceedings of the 2019 Academy of Marketing Science (AMS) annual conference

著者

• Wu, Shuang
• Pantoja, Felipe
• Krey, Nina
• Academy of Marketing Science. Annual Conference

書誌事項

Marketing opportunities and challenges in a changing global marketplace : proceedings of the 2019 Academy of Marketing Science (AMS) annual conference

Shuang Wu, Felipe Pantoja, Nina Krey, editors

（Developments in marketing science : proceedings of the Academy of Marketing Science）

Springer, c2020

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BC08482843
• ISBN:
  • 9783030391645
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cham
• ページ数/冊数: xlix, 674 p.
• 大きさ: 25 cm
• 分類:
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing
• 親書誌ID:
  • BB19015740