Marketing opportunities and challenges in a changing global marketplace : proceedings of the 2019 Academy of Marketing Science (AMS) annual conference

Author(s)

• Wu, Shuang
• Pantoja, Felipe
• Krey, Nina
• Academy of Marketing Science. Annual Conference

Bibliographic Information

Marketing opportunities and challenges in a changing global marketplace : proceedings of the 2019 Academy of Marketing Science (AMS) annual conference

Shuang Wu, Felipe Pantoja, Nina Krey, editors

（Developments in marketing science : proceedings of the Academy of Marketing Science）

Springer, c2020

Note

Includes bibliographical references

Details

• NCID: BC08482843
• ISBN:
  • 9783030391645
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xlix, 674 p.
• Size: 25 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB19015740