Sport and the transformation of modern Europe : states, media and markets 1950-2010
Author(s)
Bibliographic Information
Sport and the transformation of modern Europe : states, media and markets 1950-2010
（Culture, economy and the social）
Routledge, 2013, c2011
- : pbk
Available at 1 libraries
Note
Includes bibliographical references and index
Description and Table of Contents
Description
In the modern era, sport has been an important agent, and symptom, of the political, cultural and commercial pressures for convergence and globalization. In this fascinating, inter-disciplinary study, leading international scholars explore the making of modern sport in Europe, illuminating sport and its cultural and economic impacts in the context of the supra-state formations and global markets that have re-shaped national and trans-national cultures in the later twentieth century.
The book focuses on the emergence and expansion of media markets, high-performance sport's transformation by, and effects upon, Cold War dynamics and relations, and the implications of the Treaty of Rome for an emerging European identity in sport as in other areas (for example, the influence of soccer's governing body in Europe, UEFA, and its club and international competitions). It traces the connections between the forces of ideological division, economic growth, leisure consumption, European integration and the development of European sport, and examines the role of sport in the changing relationship between Europe and the US.
Illuminating a key moment in global cultural history, this book is important reading for any student or scholar working in international studies, modern history or sport.
Table of Contents
Introduction: Sport in Europe 1950-2010 - Transformation and Trends 1. Soviet Physical Culture and Sport: A European Legacy? 2. East Beats West: Ice Hockey and the Cold War 3. Communism, Youth and Sport: The 1973 World Youth Festival in East Berlin 4. Resurrecting the Nation: The Evolution of French Sports Policy from De Gaulle to Mitterand 5. Bikila's Aria: The 1960 Rome Olympics 6. Sport on Soviet Television 7. Jeux avec Frontieres: Television Markets and European Sport 8. Football and Media in Europe: A New Sport Paradigm for the Global Era 9. Hosting the Olympic Games: From Promoting the Nation to Nation Branding 10. Regulatory Regimes in European Sport 11. The Europeanization of Football: Germany and Austria Compared 12. Why are the European and American Sports Worlds so Different? Path-dependence in European and American Sports History. Afterword
by "Nielsen BookData"