Marketing communications : touchpoints, sharing and disruption

Author(s)

• Fill, Chris
• Turnbull, Sarah

Bibliographic Information

Marketing communications : touchpoints, sharing and disruption

Chris Fill and Sarah Turnbull

Pearson, 2019

8th ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BC08537978
• ISBN:
  • 9781292234977
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow
• Pages/Volumes: xli, 775 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing channels
  • LCSH : Sales promotion