Economics of tourism and hospitality : a micro approach
Author(s)
Bibliographic Information
Economics of tourism and hospitality : a micro approach
Routledge, 2021
- : pbk
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographies and indexes
Description and Table of Contents
Description
This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution.
This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behavior and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition to graphical representation and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding.
By reading this book, students will be able to develop an economist's way of thinking, which will enable them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers.
Table of Contents
MODULE 1 The market 1. Economic approach to tourism and hospitality 2. Demand, supply, and the market 3. Uber's surge pricing and market efficiency MODULE 2 Demand 4. Consumer choice and demand 5. Elasticity of consumer demand 6. Network effects in market demand 7. Demand for Pinot Noir versus Merlot: The Sideways effect MODULE 3 Supply 8. Firm production and cost 9. Competition and market structure 10. Market concentration and market power 11. Airbnb versus hotels in supply adjustment MODULE 4 Firm behavior and strategy 12. Monopoly and price discrimination 13. Starbucks pricing: Tall, Grande, and Venti 14. Duopoly and product differentiation 15. McDonald's versus Burger King in product differentiation MODULE 5 Transaction and Institution 16. Intermediation and the bid-ask spread 17. The two-sided market and price structure 18. The platformization of OpenTable
by "Nielsen BookData"