Strategic management
著者
書誌事項
Strategic management
McGraw-Hill, c2021
5th ed
- : international student ed
大学図書館所蔵 件 / 全5件
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注記
Includes indexes
内容説明・目次
内容説明
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.
Rothaermel Strategic Management is also available through our Connect learning platform along with a host of supplementary resources for both instructors and students. We're delighted to announce that as of June 27th this also includes a 'European Connect Companion' - 11 brand new full case studies and a further 4 mini-case studies with a largely European focus (UK, Netherlands, France, Denmark, Greece, India) taken from Unilever, 77 Diamonds, SSP Group, De La Rue, Tata Motors, Richer Sound, Vivendi, KPMG, SeCyber, Aalborg CSP, Winerie Parisienne, H+H, Aegean Airlines and the UK Post Office, with a further case looking at the development of the micro-mobility model in Paris.
All of the new case studies come with assignable multiple-choice questions and teaching notes.
目次
PART ONE: ANALYSIS
1. What Is Strategy?
2. Strategic Leadership: Managing the Strategy Process
3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Competitive Advantage, Firm Performance, and Business Models
PART TWO: FORMULATION
6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
7. Business Strategy: Innovation, Entrepreneurship, and Platforms
8. Corporate Strategy: Vertical Integration and Diversification
9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions
10. Global Strategy: Competing Around the World
PART THREE: IMPLEMENTATION
11. Organizational Design: Structure, Culture, and Control
12. Corporate Governance and Business Ethics
PART FOUR: MINICASES
How to Conduct a Case Analysis
MiniCases
1. Apple: What's Next?
2. Starbucks CEO Kevin Johnson:" I'm not Howard Schultz"
3. BlackBerry's Rise and Fall
4. Nike's Core Competency: The Risky Business of Creating Heroes
5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette
6. How JCPenney Sailed into a Red Ocean
7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem
8. GE: Corporate Strategy Gone Wrong
9. Disney: Building Billion Dollar Franchises
10. Hollywood Goes Global
11. Yahoo: From Internet Darling to Fire Sale
12. Uber: Ethically Most Challenges Tech Company?
Full-Length Cases
1. Airbnb Inc.*
2. The Vanguard Group*
3. Nike, Inc.*
4. Tesla, Inc.*
5. Netflix, Inc.*
6. Starbucks Corporation*
7. Amazon.com, Inc.*
8. Apple, Inc.*
9. The Walt Disney Company*
10. Facebook, Inc.*
11. Best Buy Co., Inc.*
12. McDonald's Corporation*
13. Alphabet's Google
14. Better World Books and The Triple Bottom Line
15. Delta Air Lines, Inc.
16. Merck & Co., Inc.
17. Uber Technologies
18. UPS in India
19. Walmart Inc.
20. The Movie Exhibition Industry
21. SpaceX
22. Kickstarter
*Note: The first 12 Full-Length cases are included as a separate complimentary eBook in Connect.
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