International business strategy : rethinking the foundations of global corporate success
著者
書誌事項
International business strategy : rethinking the foundations of global corporate success
Cambridge University Press, 2022
3rd ed
- : pbk
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Previous ed. published 2013
Includes index
内容説明・目次
内容説明
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.
目次
- List of figures
- List of tables
- About the authors
- Foreword from Jean-Francois Hennart
- Acknowledgements
- List of abbreviations
- Walkthrough
- Introduction and overview of the book's framework
- Part I. Core Concepts
- 1. Conceptual foundations of international business strategy
- 2. The critical role of firm-specific advantages
- 3. The nature of home country location advantages
- 4. The problem with host country location advantages
- 5. Combining firm-specific advantages and location advantages in a multinational network
- Part II. Functional Issues
- 6. International innovation
- 7. International sourcing and production
- 8. International finance
- 9. International marketing
- 10. Managing managers in the multinational enterprise
- Part III. Dynamics of Global Strategy
- 11. Entry mode dynamics 1: Foreign distributors
- 12. Entry mode dynamics 2: Strategic alliance partners
- 13. Entry mode dynamics 3: Mergers and acquisitions
- 14. The role of emerging economies
- 15. Emerging economy multinational enterprises
- 16. Multinational entrepreneurship
- 17A. International strategies of corporate social responsibility
- 17B. International strategies of corporate environmental sustainability
- Conclusion: The true foundations of global corporate success
- Notes
- Index.
「Nielsen BookData」 より