Personal branding on social media : predictors of self-presentation and relationship management of German academics

Author(s)

• Kapidzic, Sanja

Bibliographic Information

Personal branding on social media : predictors of self-presentation and relationship management of German academics

Sanja Kapidzic

（Internet research, v. 46）

Nomos, Edition Reinhard Fischer, 2018

• : pbk

Note

"I 46"--cover

References: p.271-298

Details

• NCID: BC0893294X
• ISBN:
  • 9783848743421
• LCCN: 2019300291
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Baden-Baden
• Pages/Volumes: 309 p.
• Size: 23 cm
• Classification:
  • LCC : HM742
• Subject Headings:
  • LCSH : Online social networks -- Germany
  • LCSH : Self-presentation in mass media
  • LCSH : College teachers -- Germany
  • LCSH : Branding (Marketing) -- Social aspects -- Germany
• Parent Bibliography ID:
  • BA63956354