Brands and brand management : contemporary research perspectives

Author(s)

• Loken, Barbara
• Ahluwalia, Rohini
• Houston, Michael J.

Bibliographic Information

Brands and brand management : contemporary research perspectives

Barbara Loken, Rohini Ahluwalia and Michael J. Houston

（Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor）

Psychology Press, 2015, c2010

• : pbk

Note

"First issued in paperback 2015"--T.p. verso

Includes bibliographical references and indexes

Details

• NCID: BC0920429X
• ISBN:
  • 9781138882706
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxviii, 311 p.
• Size: 23 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products -- Management
• Parent Bibliography ID:
  • BA65585537