Brands and brand management : contemporary research perspectives

書誌事項

Brands and brand management : contemporary research perspectives

Barbara Loken, Rohini Ahluwalia and Michael J. Houston

(Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor)

Psychology Press, 2015, c2010

  • : pbk

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注記

"First issued in paperback 2015"--T.p. verso

Includes bibliographical references and indexes

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