Principles of integrated marketing communications

Author(s)

• Ang, Lawrence

Bibliographic Information

Principles of integrated marketing communications

Lawrence Ang

Cambridge University Press, 2021

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BC09214329
• ISBN:
  • 9781108703116
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: xx, 507 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing -- Technological innovations