Handbook of research methods for marketing management

Author(s)

• Nunkoo, Robin
• Teeroovengadum, Viraiyan
• Ringle, Christian M.

Bibliographic Information

Handbook of research methods for marketing management

edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle

（Handbooks of research methods in management）

Edward Elgar, c2021

• : cased

Note

Includes bibliographical references and index

Details

• NCID: BC09340505
• ISBN:
  • 9781788976947
• LCCN: 2021945174
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: viii, 382 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Research
• Parent Bibliography ID:
  • BB20294051