Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context
Author(s)
Bibliographic Information
Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context
Palgrave Macmillan, c2021
Available at / 2 libraries
-
No Libraries matched.
- Remove all filters.
Description and Table of Contents
Description
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups.
Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings.
Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.
Table of Contents
Chapter 1: Rivalry In and Out of Sport.- Chapter 2: The Games We Play.- Chapter 3: They Said What?.- Chapter 4: Are You Team Apple or Team Samsung?.- Chapter 5: Rebels or Star Fleet?.- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation.- Chapter 7: Here We Are, There We Go.
by "Nielsen BookData"