Strategic brand management and development : creating and marketing successful brands

Author(s)

• Lalaounis, Sotiris T.

Bibliographic Information

Strategic brand management and development : creating and marketing successful brands

Sotiris T. Lalaounis

Routledge, 2021

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BC09362596
• ISBN:
  • 9780367338749
• LCCN: 2020037224
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxii, 344 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 658.8/27
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products -- Management
  • LCSH : Product management