Multimodality and identity

著者

書誌事項

Multimodality and identity

Theo van Leeuwen

Routledge, 2022 [i.e. 2021]

  • : pbk

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注記

Includes bibliographical references (p. [164]-173) and index

収録内容

  • The social semiotics of identity
  • Functionality and identity
  • Analysing style
  • Shape
  • Colour
  • Texture
  • Movement
  • A social semiotic theory of synaesthesia

内容説明・目次

内容説明

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

目次

List of figures Acknowledgements Introduction Chapter 1 The social semiotics of identity Chapter 2 Functionality and identity Chapter 3 Analysing style Chapter 4 Shape Chapter 5 Colour Chapter 6 Texture Chapter 7 Movement Chapter 8 A social semiotic theory of synaesthesia References Index

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