Digital transformation strategies : theory and practice
著者
書誌事項
Digital transformation strategies : theory and practice
（Sage texts）
SAGE, 2021
- : pb
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies.
Digital transformation is the process of changing conventional business models enabled by digital technologies. This involves strategically deploying digital technologies to create differential value of an organization. Digital transformation encompasses strategy changes, business model innovation, product and process innovation, and organizational innovation, all wrapped in a layer of newer technologies.
This textbook helps define transformation and digitalization and contrasts them with digitization and automation. The book also presents a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It provides useful insights into industry-specific cases, suggests detailed templates for digital implementation, and describes the risks in execution of digitalization and potential mitigation strategies.
Key Features:
* Covers all the key aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business
* Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation
* Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives
* Assumes no prior understanding of strategy, product development or process innovation
目次
Preface
Acknowledgements
Introduction to Digital Strategies
Strategic Management
Process and Product Innovation
Business Model Innovation
Leadership and People
Digital Technologies I
Digital Technologies II
Composite Technologies
Platform Strategies
Digital Use Cases
Digital Supply Chains
Digital Marketing
Implementing Digital Technologies
Case Study Dhanashree Agro: Transforming a "Farmer First" model
Index
「Nielsen BookData」 より