Entrepreneurship for rural start-ups : lessons and guidance for new venture creation
著者
書誌事項
Entrepreneurship for rural start-ups : lessons and guidance for new venture creation
（Routledge focus）（Routledge focus on business and management）
Routledge, 2021
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals.
This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications.
Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.
目次
Part I. Basic Principles for Successful Rural Entrepreneurship. 1. First Steps: understanding the start-ups ecosystem Ignacio Morales Conde, Jose L. Cordoba Leiva and Susan Giesecke. 2. Where is the money? Funding and finances Felix Jimenez-Naharro, Maria Mar Gonzalez-Zamora and Tom Horsey. 3. How Do I sell it? Marketing and Communication Fundamentals Gloria Jimenez-Marin and Marta Dominguez de la Concha-Castaneda.4. Business development and day to day operations Rodrigo Elias Zambrano and Javier Domingo Morales. 5. Assembling a tech-team Emilio Solis and Alvaro Pareja. 6. Legal tips for newcomers Victor Lopez and Ricardo San Martin. 7. Dealing (and working) with large companies Oscar Carreras and Patricia Hernanz. Part II. Entrepreneurship with Rural Start-ups. 8. Spain Coordinated by Patricia Lopez Trabajo. 9. USA Coordinated by Susan Giesecke. 10. Portugal Coordinated by Patricia Margarida Farias Coelho. 11. Latin America (Peru and Brazil) Coordinated by Patricia M. Farias Coelho and Monica Reyes. 12. United Kingdom Coordinated by Irene Garcia Medina.
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