Innovations and social media analytics in a digital society

著者
    • Sousa, Maria José
    • Marques, Célio Gonçalo
書誌事項

Innovations and social media analytics in a digital society

editors, Maria José Sousa, Célio Gonçalo Marques

(A Science Publishers book)

CRC Press, 2022

  • : hbk

この図書・雑誌をさがす
注記

Includes bibliographical references and index

内容説明・目次

内容説明

Includes Social Media Analytics Case Studies Reviews Social Media Analytics Applications Reviews Trends of Innovation in Social Media Analytics Describes Skills in Social Media Analytics Includes Real-world examples

目次

1. Social Media Innovations in Digital Society 2. Social Media Analytics and Innovation in a Digital Society: A Literature Review 3. Social Learning Analytics in Education: A Literature Review 4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000-2020 Period 5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study 6. Social Analytics and Information Technology 7. Personal Brand Management using Conceptual Assessment Model 8. Social Media Analytics in Digital Marketing 9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal 10. The Impact of the Pandemic on a Five-star Hotel's Digital Revival 11. Social Networks Mediated by the Internet and Health Care 12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry 13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation 14. Understanding the Impact of TikTok: A Study of TikTok's Strategy and Its Impact on Users' Lives

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