The practice of government public relations
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Bibliographic Information
The practice of government public relations
（American Society for Public Administration series in public administration and public policy）
Routledge, 2022
2nd ed
- : hbk
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Description and Table of Contents
Description
* Provides public managers with an understanding of the uses of public relations as tools to advance the goals of public agencies, including media relations, an informed public, public branding, listening to the citizenry, and crisis management
* Helps managers know what external communications tools are available to them for advancing the mission and results of their agencies.
* Focuses on practitioners throughout the public sector, including the US federal government, state and local governments, and public administrators outside of the US
* Addresses the use of digital communications as social media and the resultant rapid diffusion of information has transformed the responsibility, accessibility, and vulnerability of government communications
* Examines the topic of branding, its growing influence in the public sector, and how it can be used to connect with citizens and increase public engagement.
Table of Contents
1. Introduction. 2. Government Public Relations: What is It Good For? 3. Media Relations. 4. Public Information Campaigns. 5. Crisis Communication Challenges in the Public Sector. 6. Stragegic Communication Planning in the Digital Age. 7. Harnessing Social Media Effectively on Behalf of Governments. 8. Why Do Places Brand? Branding in the Public Sector. 9. Digital Branding for Government Public Relations. 10. Ethics in Government Public Relations and Modern Challenges for Public Sector Organizaations. 11 Operating in Awareness of Legal, Institutional, Political Contexts. 12. Monitoring and Evaluating Government Media and Social Media Engagement. 13. Reputation Management. 14. Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice. 15. Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals. 16. Conclusion.
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