Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Author(s)

• Aaker, David A.

Bibliographic Information

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

David A. Aaker

Free Press, 2020

Note

Includes bibliographical references (p. [323]-327) and index

Details

• NCID: BC10026268
• ISBN:
  • 9781982146528
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 348 p.
• Size: 21 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management