International business

著者

書誌事項

International business

Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta

Cambridge University Press, 2021

9th ed

  • : pbk

大学図書館所蔵 件 / 全4件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.

目次

  • Part I: 1. The International Business Imperative
  • 2. Trade and Investment Policies
  • 3. The Essence of Culture
  • 4. Politics and Law
  • Part II: 5. Financial Management
  • 6. Developing and Emerging Markets and Their Integration
  • 7. Building Data and Knowledge
  • 8. Entry and Expansion
  • Part III: 9. International Marketing
  • 10. Services
  • 11. International Supply-Chain Management
  • 12. Managing Globally
  • Part IV: 13. Ownership, Governance, and Sustainability
  • 14. Digital Contributions for International Business
  • 15 The Future and the Soul of International Business.

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