Strategy for tourism
Author(s)
Bibliographic Information
Strategy for tourism
Goodfellow, 2016, c2010
2nd ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
Table of Contents
- Part I: Strategic Purpose: Ch 1 Introduction to Strategy
- Ch 2 Mission and Purpose
- Ch 3 Culture and Strategy
- Part II: Strategic Analysis: Ch 4 The External Environment: PEST
- Ch 5 The External Environment: Competition
- Ch 6 The Internal Environment: Capability
- Part III: Strategic Choice: Ch 7 Strategic Options
- Ch 8 Strategic Directions and Methods
- Ch 9 Strategic Evaluation
- Ch 10 Organising and Resourcing
- Ch 11 Managing and Monitoring
- Ch 12 Strategy in Action
- Index
by "Nielsen BookData"
