Strategy for tourism
Author(s)
Bibliographic Information
Strategy for tourism
Goodfellow, 2016, c2010
2nd ed
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
Table of Contents
- Part I: Strategic Purpose: Ch 1 Introduction to Strategy
- Ch 2 Mission and Purpose
- Ch 3 Culture and Strategy
- Part II: Strategic Analysis: Ch 4 The External Environment: PEST
- Ch 5 The External Environment: Competition
- Ch 6 The Internal Environment: Capability
- Part III: Strategic Choice: Ch 7 Strategic Options
- Ch 8 Strategic Directions and Methods
- Ch 9 Strategic Evaluation
- Ch 10 Organising and Resourcing
- Ch 11 Managing and Monitoring
- Ch 12 Strategy in Action
- Index
by "Nielsen BookData"