Strategy for tourism
著者
書誌事項
Strategy for tourism
Goodfellow, 2016, c2010
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
目次
- Part I: Strategic Purpose: Ch 1 Introduction to Strategy
- Ch 2 Mission and Purpose
- Ch 3 Culture and Strategy
- Part II: Strategic Analysis: Ch 4 The External Environment: PEST
- Ch 5 The External Environment: Competition
- Ch 6 The Internal Environment: Capability
- Part III: Strategic Choice: Ch 7 Strategic Options
- Ch 8 Strategic Directions and Methods
- Ch 9 Strategic Evaluation
- Ch 10 Organising and Resourcing
- Ch 11 Managing and Monitoring
- Ch 12 Strategy in Action
- Index
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