Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era

著者

• Silk, Alvin J.
• Berndt, Ernst R.

書誌事項

Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era

Alvin J. Silk, Ernst R. Berndt

（Foundations and trends [R] in marketing, 15:1）

now Publishers, c2021

注記

Includes bibliographical references (p. 77-88)

詳細情報

• NII書誌ID(NCID): BC1035550X
• ISBN:
  • 9781680838725
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: 88 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 338.4365910973
• 件名:
  • LCSH : Advertising -- Economic aspects -- United States
  • LCSH : Advertising -- United States -- Costs
• 親書誌ID:
  • BA89398589