Social media communication : concepts, practices, data, law and ethics
著者
書誌事項
Social media communication : concepts, practices, data, law and ethics
Routledge, 2021
3rd ed
- : pbk
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注記
Includes bibliographical references and index
収録内容
- Introduction to social media concepts
- CMC, diffusion and social theories
- Social media in journalism
- Social media in public relations
- Social media in advertising and marketing
- Social media metrics and analytics
- New and mobile media technologies, innovation, and investment
- Big data and privacy
- Law and regulation
- Social media ethics
- Best practices in social media
- Future of social media and information literacy
