Experiential marketing : case studies in customer experience

Author(s)

• Batat, Wided

Bibliographic Information

Experiential marketing : case studies in customer experience

Wided Batat

Routledge, 2021

• : hbk

Note

Includes index

Details

• NCID: BC10437364
• ISBN:
  • 9780367900915
• LCCN: 2020033993
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xiv, 331 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Target marketing
  • LCSH : Relationship marketing