Consumer culture theory in Asia : history and contemporary issues

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Consumer culture theory in Asia : history and contemporary issues

edited by Yuko Minowa and Russell Belk

(Routledge frontiers in the development of international business, management and marketing / series editors, Marin Marinov and Svetla Marinova, 8)

Routledge, 2022

  • : pbk

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Includes bibliographical references and index

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