The business of creativity : toward an anthropology of worth
Author(s)
Bibliographic Information
The business of creativity : toward an anthropology of worth
（Anthropology and business : crossing boundaries, innovating praxis / series editor, Timothy de Waal Malefyt）
Routledge, 2016, c2014
- : pbk
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Note
In the title, "c" is enclosed in a circle
Includes bibliographical references (p. 277-288) and index
"First published 2014 by Left Coast Press"--T.p. verso
Description and Table of Contents
Description
How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
Table of Contents
Acknowledgments
Overture
1. Circuits of affordances
2. Putting on a show
3. Ensemblages of worth
4. Shooting an ad campaign
5. The organization of creativity
6. Editing fashion magazines
7. Symbolic markets
8. Designing ceramics
9. Craftsmanship
10. Judging artworks
11. The politics of evaluation
Coda
References
Index
About the Author
by "Nielsen BookData"
